Lucky Number Music

Following a series of packed shows at this year’s SXSW, NYC’s Charly Bliss (Eva Hendricks, Sam Hendricks, Spencer Fox and Dan Shure) have shared the video for the anthemic “Hard To Believe”, the third single and an undoubted highlight from their anticipated new album, Young Enough – which you can pre-order now.

While the video is a playful homage to A Perfect Circle’s “Judith”, of the song and video Eva says: “Hard to Believe” is a song about being addicted to a bad relationship, and the endless cycle of trying and failing to end one. Sam wrote the guitar riff very early on in the writing process of Young Enough and we’ve always been obsessed with playing it because it’s so insanely catchy.
 
We shot the video on 35mm film over two days with our close friend Henry Kaplan 24 hours after returning from SXSW. Henry did a spectacular job of incorporating each of our personalities into this video, as well as providing a slightly fantastical, but ultimately realistic portrayal of a typical band practice. While we’re running songs, each band-member usually has their own inner-monologue running of either things they’re distracted by, or things they’d rather be doing. This video feels extremely “us” and I don’t think we could have made it with anyone else”.

Charly Bliss tour the UK and Europe from May 3rd, with a stop at London’s The Garage on May 13th. Buy tickets here.