Dream Wife are gearing up to the release of their long-awaited self-titled debut album, which will be released on January 26th. Today, they share new single ‘Hey Heartbreaker’ alongside an incredible video animated and directed by Joe Prytherch, more widely known by his moniker Mason London and his role as the former art director of Boiler Room. The video was premiered by i-D.
Envisioning a dystopian near-future depicting the band as robot performers held in a sleazy bar against their will, Prytherch’s imaginative direction and distinct art style is stunning. Taking loose inspiration from Anime, and the acclaimed Akira, the Robo-Dream Wife’s performance and breakneck escape offers a substantive and incredibly cinematic music video.
Dream Wife comment on the video:
“We were super excited to work with Mason London to bring the world of Hey! Heartbreaker to life. Collaboration is integral in our approach to Dream Wife, and we encourage different creative ideas and paths to mix with our own vision.
It’s uncanny to watch these mechanical, parallel versions of ourselves rock out and then break out. We like to think that in another reality our robot versions are continuing their adventures; perhaps in the forest, perhaps plotting for a robot revolution, perhaps playing wild, secret rock shows to other robos”.
The band are also excited to announce an intimate launch show on album release day at the Sebright Arms in London, exclusive to fans signed up to their mailing list, as well as a free in-store at Rough Trade East. Following which the band will head off to Australia and then a full UK and European tour, which will include their biggest headline show to-date at London’s Heaven.
