Charly Bliss today release “Back There Now”, the jaunty final single from their anticipated new album FOREVER, out this Friday! The song arrives with a tongue-in-cheek video directed by the band’s Dan Shure.
“One of the craziest things about getting older is growing away from the things you did when you were young(er) and stupid(er). But then I’ll read something or hear a song that takes me right back to the dramatic insanity of my early twenties love life, and I’m forced to acknowledge the freaky glutton for pain and heartache who’s still somewhere inside of me no matter how deeply I’ve buried her,” Eva Hendricks says of the song.
Dan Shure on the “Back There Now” video: “What originally began as us trying to make a cool video with limited budget, became a sort of deeper meta video about that exact situation. We’re SERVING expensive-looking pop video, but then at the end the facade crumbles. People sometimes think that indie musicians are rich and famous when, in reality, the members of Charly Bliss all have other jobs to support ourselves. In the video you see us on these various modes of transportation and you’re not quite sure what the destination is… but we’re moving! This video was SO fun to direct as a member of the band because we got to both make fun of these tropes of expensive pop videos, while also kind of living that fantasy. It feels very Charly Bliss to me!”
