Lucky Number Music

Samantha Urbani has been teasing us with sporadic drops of tantalising pop gems – from the urban strut of “U Know I Know”, to the sparkling, irresistible rush of “1 2 3 4” and, most recently, the RnB infused “Go Deeper”. Now, Urbani is about to unleash the full scale of her brilliantly skewed pop vision with her debut solo EP, Policies of Power.

“Hints and Implications” is the bold opener, a future anthem with a soaring chorus that is set to turn heads at sixty paces. Drawing on influences as varied as New Order and Nu Metal, the song itself, though insanely infectious, is a simmering tangle of barely contained frustration. Urbani explains:  “at its core its about the ontology of truth – whether interpersonal communication/“honesty” is even possible, considering the subjectivity of our individual reality-perception. but surface level its really about that breaking point where you stop trying with someone when you can’t even get a motherfuckin text back.”

Writing, recording and producing the EP with a number of key collaborators, including co-producer Sam Mehran, in several different bedrooms and basements in LA and NYC, “Policies of Power” is both a remarkably assured and sleek statement of intent for Urbani, as well as a sly clarion call for listeners to dissemble and question the dynamics of power and communication. With this EP Urbani has well and truly declared herself a force of nature on the pop landscape.

Hints and Implications is digitally available now. “Policies of Power” EP is to be released on Friday 18th August 2017 but is available to pre-order now, on a limited edition transparent coloured vinyl run of just 300 copies.

Samantha Urbani, ex--front-woman for conceptual punk pop chart crashers Friends, is back!!  Previous, online-only tracks, “1 2 3 4” and “U Know I Know” have provided tantalizing tasters of what to expect but, with new full single “Go Deeper”, Urbani now cements her position as unparalleled pop contrarian bar none.   Watch her, Dazed premiered, self-directed video below.

On first listen it is a deliciously infectious homage to 80s Jam & Lewis Janet Jackson sprinkled with the gold dust of vintage 90s Max Martin productions – but scratch beneath its surface and you may hear nods to everyone from 90s boybands to melodramatic auteurs such as Jim Steinman and Vangelis.

Similarly, the pristine sheen of the track belies Urbani’s determinedly DIY production. Writing, recording and co-producing the track with a number of key collaborators, including co-producers Daniel Aged and Sam Mehran, in several different bedrooms and basements in LA and NYC, Urbani has somehow managed to make something that wouldn’t sound out of place on Jackson’s “Velvet Rope” – sleek and assured, poised and incisive.

And beneath the instantly hummable choruses and pop hooks is a deeper meditation on themes of power dynamics and communication. In Urbani’s own words, “Go Deeper” is about “how necessary visibility and accountability are – getting to the bottom of things, transformatively: the harder it is, the more worth it. The only way out is to go through”.

Go Deeper will be digitally available from Friday 30^th June. Further information and physical and digital release details for Samantha’s debut EP are to follow.  The EP will be released by ourselves in-conjunction with Samantha’s label URU.